What makes a great online video Ad?

Many factors determine a great online video ad campaign. These 3 stand true: 1. Videos created solely for online perform better. (Computers offer an inherently different viewing experience from TVs) 2. Audiences are increasingly willing to watch longer online video ads. Top ads were almost 50% longer last year (around 3 minutes) and viewers spent about 50% more time watching them. 3. People love to share good content.  Make it relevant, entertaining or even shocking and your audience will help you get your message out there through social media.  Here is a section of YouTube’s top video ads of 2014: